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Insight vs Prius

 
 
Even the most affordable Insight LX has the added benefit of its innovative Eco Assist? system[3] as a standard feature. Eco Assist helps the driver operate the Insight more efficiently through a unique, engaging feedback interface and precise automation of key vehicle functions in certain situations. The result-improved fuel economy.
Consider these figures for the base models of these two hybrids:
 Insight LX
$20,510[1]
 Prius II
$22,750[1]
Savings
$2,240
 
The entry-level 2010 Prius II, at $22,750, costs $2,240 more before taxes and registration fees. At this price point, the cars are similarly equipped. The Honda's higher value becomes more clear when you consider the fact that the Eco Assist? system[3] is a standard feature on the base LX trim level.



Navigation systems are very important to many of today's drivers. Let's compare the MSRPs for the Prius and Insight equipped with navigation systems:

 Insight EX
with Navigation
$23,810[1]
 Prius III
with Navigation
$25,780[1]
Savings
$1,970


As you can see, it's much less costly to get the keys to a Navi-equipped Insight. Like the Prius, the Insight with Navigation includes Bluetooth HandsFreeLink with voice recognition[4] capability for a significantly lower price.



Some car buyers would never settle for less than a fully loaded car. Let's take a look at how their prices compare when fully equipped:

 Insight EX
with Navigation
$23,810[1]
 Prius V
with Advanced Technology Package
$33,200[1]
Savings
$9,390
 

Even fully loaded, the two cars are, at their core, 40 mpg-plus hybrids. The Prius's "Advanced Technology Package," includes a number of bells and whistles but lacks the Insight's Eco Assist? system[3] and the "fun factor" provided by the Insight's paddle shifters. Depending on the tax rates of your state, this $9,390 price difference can easily exceed $10,000. Are a few technological gadgets worth that much more money? That's for you to decide.

As you can see, the Insight is the most affordable hybrid of the bunch at any trim level. With the revolutionary Eco Assist? system[3] as a standard feature on all Insights, the value is obvious.



[1] 2010 Insight LX [MSRP $20,510]/2010 Prius II [MSRP $22,750]/2010 Insight EX with navigation [MSRP $23,810]/2010 Prius III with optional navigation [MSRP $25,780]/2010 Prius V with Advanced Technology Package [MSRP $33,200]. Comparison based upon comparably equipped vehicles. Manufacturer's Suggested Retail Price includes: Insight $710.00 destination charge, Prius $750 destination charge, excludes: taxes, license, registration/title, optional or regionally required equipment. Dealer prices may vary. Pricing information is based on information obtained from each manufacturer's Web site as of 9/29/09. You are advised to check with each manufacturer or its representatives as the final authority on its products.

[2] 40 city/43 hwy/41 combined mpg. Based on 2010 EPA mileage estimates, reflecting new EPA fuel economy methods beginning with 2008 models. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

[3] Eco Assist is a trademark of Honda Motor Co., Ltd., and may not be used or reproduced without prior written approval.

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