Honda just released some of its most highly anticipated models, including the all new Odyssey minivan, the updated Fit and their popular Insight Hybrid. All these vehicles are earning top awards and shoppers' attention thanks to a little help from social media.
Social media is one of the fastest growing (and ever-changing) advertising tends today. It encompasses blog posts, link building and the use of sites such as Facebook and Twitter to get a message out.
Honda is launching a month-long social media campaign, "Dream the Impossible" on Dreams.Honda.com. The program brings bloggers to Honda's Facebook page and invites public participation in a forum setup.
Each week through November, the company will create a forum around one of the six films comprising the company's Dream series.
Five bloggers - one per day - are offering their thoughts in environmental, energy, and automotive spaces on Honda's Facebook page, which also houses the films.
"What inspired this is we have had people commenting on our site; there have been a lot comments from consumers, and we just felt we could find new ways to create dialogue," says Barbara Ponce, Honda's corporate advertising manager.
Ponce says the Dream films, which launched last year, were the right platform for blog commentary. "Basically it's taking to social media what the company had already been doing in the films," says Ponce.
Everyone from Pepsi to non-profits to elected government officials use social media to get their message across. Honda has already implemented Facebook as a key marketing tool - used to promote their new Fit hatchback.
Want to see what Honda has to offer you? Head on over to DCH Honda of Temecula - 26755 Ynez Road - Temecula, CA 92591.
source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=137033
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