If you're a fan of quality new Honda models, then you've landed on a particularly exciting post today. We'll begin with a question: how would you like to win a new Honda?
Clearly, this is a no-brainer. As you may know, the annual Summer Clearance Sales Event is in full swing, and nobody does it quite like Honda. This year, the automaker chose to launch a new social media campaign (it officially launched July 15) in which Twitter users have a chance to have Honda respond to tweets containing the #wantnewcar hashtag with live Vine videos. It's very possible that you may have already heard of this since it is supported on a wide range of media such as television, print, digital, and radio advertising.
What's different about this social media campaign is that the Vine videos are in every way organic. The general message will be same pretty much across the board, just as the intent (who wants a new Honda?), but the real-time responses are catered to the tweet.
Additionally, the Summer Clearance Sales Event campaign will also include eight TV spots to display this customized experience of Honda dealers responding--quite humorously--to tweets. If you're a TV-goer, it will be hard to miss if you watch shows like "Shark Tank," "CSI", or "Two Broke Girls," to name a few, or enjoy the A&E, AMC, TBS, Animal Planet, and Bravo cable network options. You can also check it out on automobile and consumer websites as well as top consumer weekly publications.
So tweet away, reader, and we hope you receive a response you'll highly enjoy. Whether it's a new Honda Fit or a new Honda Accord, you can find it right here at DCH Honda of Temecula located in Temecula, CA, also serving the Escondido, CA area. Stop in, and we'd be happy to answer your questions or set you up for a test drive.
