If you've ever watched Mad Men, you may be aware of the sometimes fickle nature of the advertising business. An agency called RPA has been doing the ad work for Honda for some 25 years, taking painstaking care to represent the lineup of new Honda vehicles to the very best of its abilities. However, it would appear for all the world that there is change in there air, as our favorite automaker has decided their money will be better spent divvied up between three different operations.
One of RPA's most well-received ads came just last year, highlighting the Honda CR-V in a spot that feature a very popular "Ferris Bueller's Day Off" theme.
Here at DCH Honda of Temecula, we like to ensure our customers in Temecula are able to stay in touch with what's new and what's next via our blog, and this time around we're focusing on the commercial, creative side of the brand.
"Accounts very often come into review when a new chief marketing officer comes on board. And the average tenure of a corporate CMO is something like 22 months, which increases the volatility of the advertising business,"1 says Michael Accavitti, the American Honda Vice President of National Marketing Operations.
If you'd like to learn more about Honda, please feel free to stop by our convenient 26755 Ynez Road Temecula, CA 92591 location to set up a test drive with one of our new or used Honda sedans, coupes, or SUVs.
Source: 1http://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-honda-advertising-20130319,0,6498261,full.story
