Chestnuts are roasting on an open fire. Some turkey and mistletoe are helping to make the season bright. The holidays are upon us, you guys, and that means our choice Japanese automaker is in the midst of kicking off their annual year-end celebration: Happy Honda Days.

For those unfamiliar, the automaker's Happy Honda Days campaign is a festive year-end event in which the brand's 1,000 dealerships across the United States offer exciting incentives. Though annually merry and bright, this year's will be particularly so. Michael Bolton is getting in on the action.

To be specific, Bolton, whom is well-known as a Grammy award-winning singer and songwriter, is headlining the automaker's marketing campaign for the event. In addition to a targeted social media initiative, the multi-platform promotion includes six television spots. Surrounded by new Honda models, Bolton croons some of our favorite holiday tunes. It's joyous, really.

Of course, you don't have to wait for Bolton to start singing to learn more about the brand's Happy Honda Days. If you'd like more information on the year-end event, then we warmly welcome you to visit our showroom and auto service center in Temecula, CA. At your convenience we're happy to continue the discussion and arrange test drives in the models that grab your attention.

If you're not currently in the market for a new car, worry not; we at DCH Honda of Temecula are still looking forward to your visit. In fact, as the holidays approach, our team is happy to walk you through the available car parts and accessories and discuss the various gift possibilities for your loved ones.

Categories: News, Fleet, Honda