According to a press release issued last week by Honda, the automaker is all set for the television debut of the completely redesigned 2017 Honda CR-V. The best-selling SUV in America will celebrate its 20th birthday on February 5 during Super LI, where it will be seen by more than 100 million viewers. The CR-V was previously featured in the Super Bowl in 2012 for the launch of the previous generation, and in 2007 for the launch of the first generation.
"The Super Bowl is the appropriate stage to introduce America to the bold and sophisticated new Honda CR-V," said Susie Rossick, Assistant Vice President, Honda Auto Marketing. "With the largest audience and reach of any single television event, the Super Bowl is a platform befitting the CR-V's status as the best-selling SUV in America, and the perfect place to celebrate CR-V's 20th anniversary."
On sale now, the 2017 CR-V features upgrading interior and exterior styling and the model's first-ever turbocharged engine option. With a wealth of standard and available features and technologies, the CR-V aims to be the "outright benchmark" in the highly competitive compact SUV segment.
If you're interested in seeing for yourself what separates the CR-V from the competition, then come visit DCH Honda Temecula to experience it for yourself. We'll be happy to get you behind the wheel for a test drive.
