Honda’s New 2017 Ridgeline Truck Advertisements Target Hispanic Drivers

Honda is introducing its highly anticipated all-new 2017 Ridgeline truck to Hispanic drivers across North America, including in Temecula, California, with a new marketing campaign. On July 10th, 2016, Honda’s Ridgeline was the official sponsor of the “Campeon de Campeones,” one of Mexico’s premier soccer championships. Also, Spanish-language advertisements featuring the all-new Honda Ridgeline pickup truck are airing now on prominent Hispanic television networks.

”NO ES NADA” is the latest Hispanic television commercial for the 2017 Ridgeline. In the advertisement, the Honda

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The 2017 Honda Ridgeline Has Arrived!

Last week, Honda announced the launch of the all-new, completely redesigned 2017 Ridgeline pickup truck, and here at DCH Honda of Temecula, we're excited to finally be able to offer it to you! Designed, developed and manufactured in America, the new Ridgeline offers features and capabilities unlike anything else on the market today. The new Ridgeline boasts unprecedented dynamic refinement, comfort and convenience features, payload capacity, spaciousness, and versatility...

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All-New 2016 Honda Civic Takes a Position at the Head of its Class, Reports The Car Connection

It had been awhile since Honda's Civic had received a refresh, but with the all-new 2016 edition of the venerable compact the wait has proved to be worth it. The Car Connection recently road-tested the new 2016 Civic and found great improvements throughout, from the styling to fuel economy to ride quality. Click "play" in the video clip below to watch their full report.

The standard engine is a 158-horsepower, 2.0-liter inline-4, and it's offered with either a 6-speed manual transmission (on LX models only) or a continuously variable transmission (CVT), which has been carried over...

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If Hydrogen Fuel is Insanity, Why Do We Love the Honda Clarity?

Coming soon to California is the Honda Clarity Fuel Cell. This hydrogen-powered vehicle uses a fuel cell stack 33 percent more compact than its predecessor, the Honda FCX Clarity, for increased cabin space and even more power.

It launches in late 2016, and will only be available in our state, where customers can locate nearby hydrogen stations for refueling.

The Honda Clarity platform is beautiful -- a spacious interior with seating for five adults, furnished with environmentally responsible materials, and a broad stance with elegantly aerodynamic curves on the exterior. It would be a

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2017 Honda Accord Hybrid Arrives This Spring!

After being handsomely restyled for the 2016 model year--and netting its 32nd 10Best Win in Car and Driver's annual awards--it seems like the Honda Accord is continuing its roll as one of America's most sought-after cars. Those who favor the hybrid edition, however, also have reason to be excited: the 2017 Accord Hybrid is coming.

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The 2017 Honda Civic Hatchback Stuns at the 2016 New York International Auto Show

When the 2016 Honda Civic first debuted, we couldn't help but to wonder if Honda would provide us with a hatchback version of the redesigned sedan. Fortunately for us, our dreams of a hatchback version were realized at the 2016 New York International Auto Show and we must say, we couldn't be more pleased. With its striking design and sporty curves, the next-generation 2017 Honda Civic Hatchback is going to be a surefire stunner when it arrives in our showroom.

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American Honda Achieves New February Record

Today, Honda announced record sales for the month of February. Building on the momentum of a record-setting January, the automaker ended the second month by setting a new benchmark of 106,212 deliveries, an increase of 14.9 percent over February of 2015.

Leading the way was the 2016 Civic Sedan, which saw sales to 27,700 units; up nearly 32 percent over last year, and a February record for the model...

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Honda's CEO Makes a Bold Decision for the Future of Hybrid Tech

 

California is well-known for being one of the most hybrid-friendly states in the US. Then why does it seem like we have a limited selection of new Honda hybrid cars in Temecula?

Takahiro Hachigo, Chief Executive Officer at Honda, had a similar question--though maybe less geo-specific.

He looked at the current lineup, at the availability of hybrid vehicles, and then at the changing industry of eco-friendly and electrified vehicles across the world. And he then made a very bold prediction and plan at a recent news conference.

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