Honda made the dreams of one automotive fan come true recently as they unveiled a one-of-a-kind 2014 Honda Civic model at the 2014 Chicago Auto Show. Why exactly did that make on Honda's fans dreams come true? Well, it was because the model was designed by a fan, in the immersive Forza Motorsports video game. Let's dive in an take a look at all the details.
Yes indeed, Honda teamed up with Forza…
Readers, how did you spend New Year's Day? If you're like many of us here at DCH Honda of Temecula, then you settled into your couch with a big mug of coffee and watched the 125th Rose Parade. Honda was proud to be the official supporter of this year's event, and the automaker actually set a new record at the parade, which is a long-running and much loved tradition.
This holiday season, Honda is proud to offer a lineup of vehicles with an enhanced level of safety. Even Santa couldn't resist. When it came time to upgrade his sleigh, he headed right over to the nearest Honda dealership to customize one with the latest safety technology and crash protection. After all, he has a very important job to complete each year. Check out the video below to see how Honda was able to help Santa out.
The last two model years for the Civic have been highlighted by changes, and for the third year in a row the DCH Honda of Temecula showroom will welcome a redesigned coupe and sedan model of the iconic brand vehicle.
The 2014 Civic coupe will see some significant changes with its looks, embodying a more youthful and sporty shape to fit the traditional essence of the vehicle.
The alterations to the interior mirror the modern...
Chestnuts are roasting on an open fire. Some turkey and mistletoe are helping to make the season bright. The holidays are upon us, you guys, and that means our choice Japanese automaker is in the midst of kicking off their annual year-end celebration: Happy Honda Days.
The last time we had some news for you all regarding the future of our lineup, our friends in Japan were giving us a first look at the 2014 Honda Fit. Needless to say, we were giddy as could be here at DCH Honda of Temecula, and with the 2013 Los Angeles Auto Show just a week away, the future has never looked brighter.
Honda isn't just talking the talk with its marketing plan. Honda, largely associated with outputting reliable, safe, valuable vehicles, is stepping it up with its advertising and trying new, untraditional approaches. This is what Mike Accavitti, senior vice president of marketing for Honda U.S. said, according to Automotive News.
Honda allocates 30 percent of its U.S. marketing budget for "risky" initiatives. Social media is largely in the spotlight for that initiative. In…
From areas like DCH Honda of Temecula, to across the world in Japan, many people are surrounded new Honda models every day. Honda is striving to become a more global brand, and that means keeping a keen eye out for opportunities as they arise. One of those opportunities is in Western Africa, particularly, Nigeria.
Why Nigeria? Honda has its eyes set on the country because it's the largest market in Western Africa; so it…
Fall is officially here, and that means that many places are wrapping up their summer activities, including drive-in theaters. Unfortunately, several drive-ins across America run the risk of closing for good, but Honda's on a mission to change that all around.
Last month, Honda launched Project Drive-In, a project designed to gather public input via online voting polls about which drive-in they'd like to save. You see, these drive-in theaters have found themselves…
